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WestJetters aren’t employees. They are owners. So naturally, they go above & beyond. But where do they get their inspiration? What are their stories? We created an omni-channel content series that celebrated other Canadians who went Above & Beyond and told the stories of WestJetters who brought that spirit to work and did so as well.
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WestJet Website and Blog Content - GCD/AD
Recognized by The CMAs. Collectively, WestJet's Bruce and Josh stories reached 6.5 million views, and garnered global media coverage including the Huffington Post and Canadian and US television programming.
WestJet App - GCD
WestJet TV - GCD/AD
WestJet London Launch - GCD
WestJet Plus Fare Launch - GCD
WestJet TV - GCD/AD