︎
︎
HOME
WORK
NFL Canada
We were asked by NFL Canada to convert Casual fans to Avid by driving social engagement. The game plan? Developing a series of social-first efforts that centred around key touchstone NFL properties such as U.S. Thanksgiving and the Super Bowl, as well as eye-catching always on content that could run both during the season and in the off-season.
︎︎︎
NFL Canada U.S. Thanksgiving Instagram - CD
