Blue Light (U.S.) Digital - GCD/AD With The Auction of Awesomeness, the average user visited the site over 10 times – and for mobile users, this was significantly higher. During the program, users entered an average of 11 PINs. But most importantly, Blue Light saw a 17.5% increase in share of the 30-pack 12 oz. can, which was their highest profit sku and across all skus, sales were up 1.4% YoY, while the category was down 5.3% YoY.