Eggo TV - GCD
Coca Cola TV - GCD
This commercial was met with tremendous enthusiasm globally. Several countries including Indonesia, Greece, Singapore, Brazil, Egypt, South Africa and the Czech Republic imported the creative. "Pour" received its highest recognition when the US brand team replaced their existing TV inventory in order to run the spot across the country, marking the first time an international Coke spot had been adapted for the US market.
Tylenol Digital Content - GCD
Rice Krispies Squares TV - AD
Dentyne Fire/Ice TV - GCD/AD
WestJet TV - GCD/AD
Molson Canadian TV - GCD/AD
As the Molson Canadian brand aged, its franchise grew older right along with it. To offset this, it needed to attract the entry level drinker. The historic I Am Canadian campaign was born. Today the campaign is preserved in the Canadian Advertising Museum.
Clorets TV - ACD/AD
Chevrolet Cobalt TV - GCD/AD
Chevrolet Safe & Fun TV - GCD/AD
In support of Chevrolet's Safe and Fun Hockey Program, a campaign of three lighthearted spots was created starring Bobby Orr. Not only is he the greatest player to ever play the game, turns out the guy can act.
Nutrigrain Bakes TV - AD
Chevrolet/Pontiac TV - GCD/AD
VISA TV - GCD/AD
Cheez Whiz TV - GCD/AD
Molson Canadian TV - GCD/AD
Mastercard TV - GCD/AD
This commercial marked two firsts for Mastercard: It was the first time original creative had ever been made for the Priceless campaign outside of the U.S. market, The other first, it used time as currency in order to launch the speedy new PayPass feature.
TD Bank Digital Content - CD
And finally The Monkeys
"An infinite number of monkeys on an infinite number of typewriters” instead of beer-ad stalwarts like babes and hard working guys – inspired new advertising for Molson Canadian." AdAge
"Molson Canadian's latest ads have nailed our schizophrenic national identity. A twist of the screw-cap to the fine and fearless Canuckleheads behind the marketing of Molson Canadian." Marketing
"The important thing is that Molson achieved what every company with any marketing sense aims for – consumer curiosity and involvement." Strategy
"The typing Chimps – a teaser that actually did earn audience buzz – has indeed turned out to be the pilot for the new gravity-breaking Molson Canadian campaign." PlayBack
Playback Top Spots Award with honours for Art Direction and Music
And finally The Monkeys
"An infinite number of monkeys on an infinite number of typewriters” instead of beer-ad stalwarts like babes and hard working guys – inspired new advertising for Molson Canadian." AdAge
"Molson Canadian's latest ads have nailed our schizophrenic national identity. A twist of the screw-cap to the fine and fearless Canuckleheads behind the marketing of Molson Canadian." Marketing
"The important thing is that Molson achieved what every company with any marketing sense aims for – consumer curiosity and involvement." Strategy
"The typing Chimps – a teaser that actually did earn audience buzz – has indeed turned out to be the pilot for the new gravity-breaking Molson Canadian campaign." PlayBack
Playback Top Spots Award with honours for Art Direction and Music
Molson Canadian TV - GCD/AD