Dentyne — this is kerry reynolds - creative director

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We took Bates Canada to Cannes with our work for Dentyne Ice. Then Kerry helped to seamlessly transition the business to MacLaren McCann and maintain the tradition of producing memorable, award-winning spots for what became a beloved brand. The icy cool work continued, but he also brought the heat. The launch of Dentyne Fire raised the gum to the number one sku in Canada. The work was picked up in the U.S. and made AdAge’s Top Ten list.

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