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Dentyne Fire TV - GCD/ADDentyne Fire was a Cassies Certificate of Excellence winner for Best Launch and a Bessies finalist. After this ad launched, the gum became the number one sku in Canada taking the top spot from Excel. Following a steady decline in sales in the U.S. after their launch, they decided to pick this ad up and sales immediately increased. The spot made AdAge's Top Ten, with a recall index of 190, the average being 100.





Dentyne Frost Bites TV - GCD
Frostbitten was a Cannes Lion Finalist.






Dentyne Ice TV - CD/AD
Astronaut Pants was a Cannes Lion Finalist.






Dentyne Ice TV - GCD/AD





Dentyne Ice OOH - GCD/AD