Delissio TV - GCD/AD
The TV spot launched a new positioning and helped bring Delissio shares to their highest levels since 2012.
Delissio Hockey Program - GCD Delissio Rising Stars was a multi‐channel integrated promotion housed within Facebook. This program allowed consumers to collect and trade virtual Team Canada hockey cards, and play them in real‐time during the World Junior Hockey Championships. Results showed engaged users 300% above the target and virality exceeded the target by 56%.
