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Crispy Crunch
Formerly Canada’s number one chocolate bar, Crispy Crunch had become all but forgotten. In an industry that can’t stop talking about owning “Top of Mind”, we decided to own the deep recesses of it. We conceived and coordinated a fully integrated experience for Crispy Crunch that hypnotized the masses into believing they desired the chocolate bar every time a car horn honked. The campaign included televison, website, social, OLV, radio, print and posters, as well as a 1-800 number to call if you felt you had been hypnotized. All this without a single Crispy Crunch logo in sight.
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